BY MO STUDIOS
E-commerce is becoming more and more popular amongst businesses. Mostly because it is an effective way of growing your buisness from the comfort of your office. Ecommerce is a great option for businesses who are just starting out or businesses who are already established due to the variety of different sites and options. Product Photography is one of the most important parts and this is where product infographics come in.
Online shopping removes the tactile experience of shopping in person. Therefore, it is key not to leave out any details so that customers arent left in the dark about what they are buying. Infographics are a brilliant way to improve your listings on Amazon or any other leading eCommerce site, this could even be your own webpage or shopify! By making your listings much more user friendly you can increase your conversion rates.
But how can product infographics help you?
What are product infographics?
Perhaps a less common form of product photography online, Infographics merge graphic design, information and your product photos to provide an informative piece of content. Amazon is perhaps the most common place you will find infographics. You can use infographics to explain all kinds of information, some of the most common are:
- Unique selling points
- Measurements
- Colour options/ size options
- different uses of a product
And so much more!
Make your listings more efficient with Product Infographics
Online shopping is all about efficiency. This is evident with many of Amazon’s features, like same day delivery and subscribe and save. Why not make your listings more accesible by explaining key points visually. Product photos are the first element your potential customers will see when browsing online.
BY MOSTUDIOS
Lower your returns rate
Returns can be a nightmare for businesses as they cause unnecessary costs. Costs for shipping and then the required time to be sorted through when and if they arrive. Avoid misunderstandings by making your product clear with infographics. Infographics can also provide more clarity for when language becomes a barrier too. This is because they can elaborate visually where a written description may be unable to.
Lowering your returns rate can also decrease the risk of negative reviews which can be very damaging to a business. By building trust with your audience you can establish a good relationship. A good relationship can encourage them to return and make further purchases. Good reviews are key to becoming an established Amazon store.
Point out Unique Selling points
Product infographics are perfect for exagerating special features and unique selling points that your product posesses. This can be anything from small engravings to additional storage depending on what your store specialises in. By incorporating close ups to your infographic you can emphasise what could be lost in a lengthy description.
Accessibility
Infographics provide a more accessible approach. People with learning difficulties such as dyslexia may find it difficult to read through a lengthy description. Alternatively, there could be a language barrier that makes the description hard to read even with translating software. Using product infographics alongside your description can help provide more accessiblity to those who may struggle without. Accessibility is key to ensuring all of your audience can shop easily.
BY MO STUDIOS
Stand out from the Competition
Infographics are a great way of standing out on the search page. Especially as you will be fighting for attention on sites like Amazon. A perfectly edited infographic can make you seem that much more put together and professional compared to your competitors. Also, infographics save your customers plenty of time. When choosing between products they can clearly see the features of a product. (Without sitting through a description, which your customers will value greatly.)
How will you use product infographics to boost your conversion rate?
Check out more professional eCommerce advice right here.
