Due to covid, most people have taken to online shopping due to the accessibility of online shopping websites and how easy it is to use. It seems the obvious step for any business to continue to grow online within the world of eCommerce. However, the high popularity makes it more challenging to stand out amongst your competitors. This blog will guide you through helpful tips and advice to improve your eCommerce product description and attract more sales.
Create customer profiles
Knowing your audience is essential for an adequate eCommerce product description; you can do this by creating customer persona profiles. A customer persona is an in-depth study of a fictional person representing your target audience. They are based on research of your potential or existing sales audience. Understanding your target audience means pinpointing what is appealing to them. You should use that knowledge in your eCommerce product description.
Include specifics in your eCommerce Product descriptions
Infographics are a technique often utilised by professional and successful Amazon sellers. By making your listing much more accessible, you open up your product to a much larger group of potential customers. You can reduce your return rate significantly by being transparent and clear about your wares. Include a chart or infographic with sizes and critical information about your product. Learn more about the exceptional benefits of incorporating product infographics right here.
Search engine optimisation
Search Engine Optimisation is essential for attracting more attention to your website. Keywords can help your product gain more attention. For example, creating a list of keywords related to your product, location, and uses. You might rank better than your competitors and ensure customers visit your site first.
Searching for keywords is accessible by using websites such as SEMRush and seeing how much search traffic they generate and similar keywords. It is also critical to guarantee that your eCommerce product description is readable and accessible. You can accomplish this by using words that are easy to understand. Using WordPress, you can double-check your readability and SEO using plugins like Yoast.
Include Selling Points in your eCommerce Product descriptions
Informing your audience about what sets you and your products apart from your competitors in your eCommerce Product descriptions is essential:
- You should point out all the key points your products have. Key points you can mention can include the colour options or a unique manufacturing process & materials.
- Discuss your product’s critical uses and how those uses will improve the buyer’s life.
- It would be best to convince your audience why this product is worth purchasing.
Honesty is the best policy.
It is important not to overvalue your product when discussing key selling points. While your product description can wow and encourage buyers to purchase, overselling your product can also lead to confusion about what it can do. Misunderstandings will damage your business in the future. Lying about your product can damage the trust between yourself and customers. This can also lead to products being returned, which can be very costly as precious time and money are wasted. In addition, negative reviews will appear from unhappy customers, turning customers away.
When selling second-hand products, it’s vital to highlight any damage or faults with the product by using images and descriptions. Second-hand buyers are aware of the possibility of the products being damaged, so being clear by using text and pictures will highlight how trustworthy you are as a seller. Trustworthiness leads to the possibility of future sales with that customer.
Use your eCommerce product description to show and tell
To create an excellent first impression, you need eye-catching product photography and videography to support your product description. After seeing your eye-catching photography of your products, customers will go on to read the product description to learn more. High-quality photos & videos will provide the best results due to how professional they look. It would be good to hire a photographer to ensure you get this right.
High-quality media show all of the details of your product, but they also set you apart from the competition.
Learn more about the value of professional product photography here.
Layout and Grammar
Common issues such as spelling mistakes and bad grammar can be off-putting for customers due to how unprofessional and untrustworthy it can look. To avoid these issues, you can use programs Grammarly to double-check spelling and grammar before publishing your product description.
The advice provided so far has left a lot to consider for your product description. A bulky product description can result in a daunting viewing experience for customers to read if the layout isn’t organised. This is where putting together a suitable structure can help ensure that all critical information is readable. Utilise bullet points to put together the essential information, features and selling facts about the product at the beginning of your product page. When creating a bullet point list, put your key points in order of importance to make your key features stand out.
eCommerce product descriptions can prove to be a challenging endeavour when starting out. With an excellent guide to work from, it’s much easier to write your following description once you’ve written your first. It is also recommended to write multiple versions of your product description. You can ask for feedback to see which versions work best for your products; you can always redraft and rewrite.
Let us know which tips you found helpful below.
Check out more eCommerce jewellery photography blogs here.
